By Guest Writer
Uganda’s advertising, media, and marketing fraternity gathered over the weekend at the Kampala Serena Hotel for the 2026 Silverbacks Awards, celebrating benchmark creative work and commercial innovation across the country.
Organised by the Uganda Advertising Association (UAA) under the theme “The Bold Rise,” this year’s gala spotlighted campaigns that pushed artistic boundaries, rewarded rising young talent, and raised the bar for homegrown communication across banking, telecom, FMCG, and media.
Among the night’s highlights, Multichoice Uganda, a Canal + Company, took home the coveted Craft in Film Gold Award for the Kampala Crème Season 3 action thriller teaser film dubbed The Heist, recognising the creative execution, craft, design and storytelling behind the campaign. The short film formed part of the promotional work for the popular Ugandan reality series, Kampala Crème, which continues to draw audiences with its portrayal of the lives, personalities and social experiences of Ugandan women.
DStv Uganda was also named 2nd Runner-Up in the Brand of the Year category, while Brian Mulondo and Colin Asiimwe earned joint awards as 2nd Runner-Up recognition as Marketer of the Year winners.
The three accolades reflect different dimensions of MultiChoice Uganda’s work, from creative storytelling and brand building to the people driving marketing excellence within the industry.
Commenting on the recognition, Brian Mulondo, the Local Content Marketing Manager at MultiChoice Uganda, said: ” This recognition is truly humbling. It mirrors the day-in, day-out passion and craft our teams put into connecting with viewers. Marketing works best when it speaks honestly to people’s lived experiences and tells stories they actually care about.”
“The recognition of DStv as Brand of the Year runner-up, the award for the Kampala Crème Heist Film and joint 2nd runners up Marketer of the year award are also a testament to the collective effort of our teams and creative partners. I am grateful to everyone who contributes to bringing these ideas to life and this recognition motivates us to keep pushing the boundaries of creativity and delivering work that connects with our audiences”, he said.
The Silverbacks Awards are among Uganda’s annual premier advertising and marketing industry awards, recognising the individuals, brands and agencies whose work continues to shape the country’s creative and marketing landscape.
For MultiChoice Uganda, the recognition is a celebration of the teams, talent and creative partnerships behind its work, as the company continues to invest in content, storytelling and experiences that resonate with Ugandan audiences. (For comments on this story, get back to us on 0705579994 [WhatsApp line], 0779411734 & 041 4674611 or email us at mulengeranews@gmail.com).
