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By Mulengera Reporters
The Uganda Communications Commission (UCC) has urged regulators across East Africa to adapt quickly to the shifting media environment brought about by the internet, converged media platforms, and artificial intelligence.
This message came out clearly during a two-day Broadcast and Digital Media Convention 2025 at Four Points by Sheraton in Kampala.
Speaking on behalf of UCC Executive Director Hon. Nyombi Thembo, Mr. Fred Otunnu, the Director of Corporate Affairs at the Commission, said the media landscape is undergoing significant transformation, requiring equally dynamic responses from regulators.
“The rise of the internet, converged media platforms and the emergence of Artificial Intelligence are some of the developments redefining how we produce, distribute and consume content.” Otunnu said, adding that this transformation places a responsibility on institutions like UCC to be proactive in shaping the sector.
According to him, the digital shift also provides fresh opportunities for national development.
“But it also presents immense opportunities to reimagine our broadcasting sector as a cornerstone of digital inclusion and social economic development,” he noted.
The convention, which ran from 27th to 28th May, brought together key players in the broadcasting and digital media industry from across East Africa, amongst whom were regulators, media executives, content creators and policy makers.
Vice President Maj. (Rtd) Jessica Alupo officiated at the opening ceremony, accompanied by State Minister for ICT, Hon. Godfrey Kabbyanga, and other senior officials. The event was organised by UCC in partnership with Uganda Broadcasting Corporation (UBC) and Broadcasting in Africa.
Presentations and panel discussions over the two days tackled a wide range of topics including the role of AI in journalism, challenges in regulating online content and how traditional broadcasters can stay relevant in the digital age.
Mr. Benjamin Pius, CEO and Publisher of Broadcasting in Africa, described the gathering as an opportunity to reflect on industry shifts and share ideas that can help shape the future of broadcasting on the continent.
Stakeholders agreed on the need for regular engagement among broadcasters, regulators and innovators to ensure policy and practice remain aligned with technological changes. (For comments on this story, get back to us on 0705579994 [WhatsApp line], 0779411734 & 041 4674611 or email us at mulengeranews@gmail.com).
