By Guest Writer
In a move set to transform the way Kampala residents shop for fresh food and groceries, local startup GroceNow has launched an App that connects customers directly to vendors in major city markets — at the same price as physical market shopping.
GroceNow is positioning itself as Kampala’s online local market, allowing customers to order fresh produce, grains, fruits, vegetables, and other daily essentials directly from markets such as Nakasero, Owino (St. Balikuddembe), Nakawa, and Kalerwe.
Unlike many grocery delivery platforms that apply heavy markups, GroceNow operates on a different model — maintaining real market prices while charging a transparent service fee.
“We are not replacing local markets,” says the GroceNow team. “We are digitizing them. Our goal is to make Kampala’s markets more accessible, more efficient, and more convenient — without changing the original prices.”
Supporting Local Vendors:
Beyond customer convenience, GroceNow is also focused on empowering market vendors by giving them access to a broader customer base through technology.
Vendors registered on GroceNow can receive more consistent orders without relying solely on foot traffic. The platform acts as a bridge between traditional market sellers and modern digital consumers.
Solving Urban Shopping Challenges:
Shopping in Kampala’s markets often involves traffic congestion, limited parking, long queues, and crowded spaces. GroceNow addresses these challenges by offering:
Same market prices
Professional shoppers
Reliable delivery across Kampala
Convenient app-based ordering
Secure digital payments
Customers can browse products through the GroceNow app, place their orders, and receive same-day delivery — eliminating the need to physically visit the market.
A Growing Digital Marketplace:
As Kampala continues to urbanize, the demand for digital convenience is rising. GroceNow aims to become the trusted platform for local market shopping in Uganda and eventually expand across East Africa.
By combining traditional market culture with modern technology, GroceNow is redefining grocery shopping while preserving the authenticity and affordability of local markets.
For more information, visit:app.grocenow.com. (For comments on this story, get back to us on 0705579994 [WhatsApp line], 0779411734 & 041 4674611 or email us at mulengeranews@gmail.com).
