By Guest Writer
DStv Uganda has been crowned Brand of the Year at the prestigious G.O.A.T(Greatest Of All Time) Marketers’ Awards during the 8th Marketers’ Fireplace organized by Uganda Marketers’ Society at Hotel Africana on Friday 7th of November 2025. This accolade, voted by members of the marketing society, recognizes the brand’s leadership in dynamism, creativity, and customer engagement in Uganda’s entertainment industry.
The G.O.A.T Awards are among Uganda’s most respected marketing accolades, celebrating brands and individuals who demonstrate exceptional strategic thinking and execution in marketing, branding, and communications.
Over the past year, DStv Uganda has launched impactful campaigns such as the groundbreaking weekly subscription packages campaign dubbed Ka Weekie on top of creatively executed staples like Step Up and the New Football Season. This has also included high impact local content like Kampala Crème, Super Sunday, and Damalie. The marketing initiatives supporting these campaigns have deepened customer engagement and made world-class entertainment more accessible to Ugandans and grown the perception of DStv’s Uganda in homes across the country.
Adding to the triumph, Colin Asiimwe, Head of Marketing at MultiChoice Uganda, was honored as Marketer of the Year, cementing the company’s reputation for delivering innovative, consumer-driven campaigns that shape the entertainment landscape.
Speaking after receiving the award, Asiimwe said, “This recognition reflects the creativity and teamwork that drive everything we do at MultiChoice Uganda. Our focus remains on delivering authentic Ugandan stories at the highest level of quality. I share this award with every member of our team who consistently brings our vision to life.”
Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, added, “This is a proud moment for the MultiChoice Uganda family. DStv Uganda being recognized as Brand of the Year underscores our commitment to telling African stories, celebrating culture, and delivering entertainment that enriches lives.”
As Uganda’s leading storyteller, DStv’s win reinforces its vision to enrich lives through innovative entertainment solutions that celebrate Africa’s diversity and creativity.
About MultiChoice Group: MultiChoice Group (MCG), listed on the Johannesburg Stock Exchange (JSE) and a subsidiary of Groupe CANAL+, is a leading provider of entertainment and related consumer services. The company has an expanding ecosystem, underpinned by scalable technologies, and a track record now spanning almost 40 years. MCG provides video entertainment products and services through its linear and streaming platforms to millions of households across 50 countries on the African continent and continues to grow by producing and acquiring the best local, sport and international content and offering tiered subscription packages and aggregated streaming services to its customer base.
MCG’s superior technology capabilities enable it to continue innovating around distribution, digital and payment solutions, and content security to offer the best customer experience across the continent. Reaching up to 100 million individuals daily, the MultiChoice Group is using its scale and distribution to expand its platform to include sports betting and interactive entertainment, fin-tech services, household services (focused on internet connectivity and emergency response services) and ed-tech. Irdeto, MCG’s technology business, provides platform cybersecurity services which protect over 6 billion devices and applications globally for some of the world’s best media and technology brands, as well as clients in the connected industries sector. (For comments on this story, get back to us on 0705579994 [WhatsApp line], 0779411734 & 041 4674611 or email us at mulengeranews@gmail.com).
