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By Joel Mugabi

In a highly anticipated event, MTN Uganda’s youth platform, MTN Pulse recently unveiled a partnership with seasoned fashion mogul Santa Anzo through her establishment ARAPAPA by Santa ANZO to mentor and equip the youth with fashion and entrepreneurial skills.

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Santa Anzo is the Founder and President at Uganda International Fashion Week and Chief Fashion Designer as well as Managing Director at ARAPAPA by Santa ANZO.

Santa Anzo and her clothing brand ARAPAPA by Santa ANZO are established as leaders in the local fashion industry. They also have a highly respectable international presence. Santa has been described by both local and foreign media as pragmatic, astute and highly innovative.

She is a role model for the youth and the girl child in particular. Santa’s legacy is built on the pillars: To Inspire. To Motivate. To Transform.

In the partnership, youth will undergo a three-day mentorship with Santa Anzo across various aspects of fashion and entrepreneurship.

Speaking during the virtually broadcasted media launch, Hellen Kirungi, the MTN Youth Segment Manager, said the youth are a key demographic to Uganda’s economy as they are blessed with creative skills that have the potential to challenge the status quo for the better.

(L-R) A pulser interviews Fashion mogul Santa Anzo and Hellen Kirungi MTN Uganda’s Youth Segment manager during the launch of the MTN Pulse-ARAPAPA partnership.

“MTN Pulse is well aware of the power and potential of the youth in the country. That is why we continue to empower, enable and ensure we avail all opportunities that will see them realize their full potential. Through this partnership, MTN seeks to add value to the aspirations of the youth in the Fashion sector by availing a platform for enrichment of knowledge through mentorship.

Fashion is one of the biggest industries having generated $2.5tn in global annual revenue prior to the pandemic, according to a report by McKinsey & Company in December 2020.

With over 20 years of experience, Santa Anzo, the Managing Director, ARAPAPA by Santa ANZO brings a wealth of knowledge and expertise in innovation, creativity, authenticity and operations in the fashion industry.

“It is a great honour, and l am immensely pleased to partner with MTN in this very selfless initiative in which I get to pass on my skills and knowledge attained over the years to a younger generation. It is a greater joy and quite fulfilling for me to continue multiplying myself by equipping the youth of Uganda for a better and greater future. This is the only way to ensure continuity of a legacy,” Anzo said.

“I encourage all the MTN Pulsers to take part in this mentorship program because times are changing fast, fashion is now very lucrative. The $3tn dollar industry of Fashion is the future. With the right mindset and skillset, you can become the most influential and most sought-after youth.”

To participate in the mentorship program, one must be an MTN pulser, and be an upcoming stylist, designer, or fashionpreneur. The partners have encouraged all genders to apply.

One will also be required to record a 60-second video pitching why they would like to be part of the mentorship program and why they are the best candidate. Applicants are also advised to include some of the works in the video and post the same on Tiktok, Instagram and Twitter with #PulseVibes #Pulse4Fashion and #arapapabysantaanzo.

Upon submission, the videos will be reviewed and thereafter, six Pulsers will be selected to take part in the mentorship.

Kirungi urged youth to join the MTN Pulse Nation by simply downloading the MTN Pulse App available on both Google Play and iOS app stores in order to benefit from the mentorship.

She explained that the mentorship program is yet another initiative of MTN Pulse aimed at supporting youth following the recently concluded partnership with online career portal FUZU, to drive career growth of MTN Pulsers.

Kirungi further explained that the initiative is a reaffirmation of MTN’s devotion towards empowerment of the youth. In addition to empowerment, MTN Pulse offers discounted MTN products and services, as well as discounts and freebies with various MTN Pulse partners to the youth on the platform. The MTN Pulse app is an interactive platform housing the funkiest content and offers from MTN Uganda and its Pulse partners in the Pulse Nation. To learn more about the Pulse Nation, please visit the MTN Pulse microsite. (For comments on this story, call, text or whatsapp us on 0705579994, 0779411734, 0200900416 or email us






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