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MTN LAUNCHES ONLINE HOME OF UGANDA SPORTS

By Joel Mugabi

Leading telecom MTN Uganda has unveilled a website dedicated to Ugandan sports. Undoubtedly Uganda’s number one supporter of sports, MTN hopes  to give Ugandan sports enthusiasts a one-stop point for all sports related news, analysis and updates through this latest innovation, which is part of the telecom’s vision of delivering the benefits of a digital world to its customers.

Since it opened shop in Uganda over 20 years ago, MTN’s proactive role in sports has positioned the brand as the biggest supporter of local sports through its sponsorships, partnerships and active engagements with the various sports disciplines including football and athletics among others.

While launching the MTN Sports Website, Somdev Sen, the MTN Uganda Chief Marketing Officer, promised fans comprehensive sports coverage, especially at a time when the prevailing Covid19 pandemic circumstances have limited fans’ physical involvement at sports facilities.

“That is why we have decided to bring the fun and thrill closer on the screens of our customers,” said Somdev. “Over the years, we have been big supporters of various sports disciplines in Uganda, including MTN Marathon, our support to broadcasting the StarTimes Uganda premier football league, our continued partnership with local football clubs like KCCA and Onduparaka and support to talent development in other institutions, among others. Local sports continues to be a major pillar in our sponsorship strategy.”

Somdev further noted that the excitement of sports has spread beyond the confines of stadia and captured the hearts and minds of many through the internet the world over.

As such, the New MTN sports Website is now part of this digital outbreak of the sports fever across the country. That while stadia may remain empty due to the pandemic, sports fans will continue to remain in the thick of it through this exciting MTN sports Website.

Today, MTN Uganda remains known as the founder of the biggest Marathon and the inspiration behind the running culture through which a number of athletes have been nurtured. Additionally, MTN is also the official broadcast partner of the StarTimes Uganda Premier League and official sponsor of Onduparaka FC as well as KCCA FC.

All one has to do now is to visit sports.mtn.co.ug to catch the latest in one’s favourite sport and to know more about one’s favourite sports personalities, features and more. The website will also be helping visitors keep up with Joshua Cheptegei and the Uganda Olympics team as they go for glory in Tokyo. (For comments on this story, call, text or whatsapp us on 0705579994, 0779411734, 0200900416 or email us at mulengera2040@gmail.com). 

Somdev Sen, the MTN Chief Marketing Officer displaying his soccer skills while launching the MTN Sports Website.

 

 

 

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