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MTN BOOSTS LOCAL FILM INDUSTRY WITH THE LAUNCH OF KIBANDA XPRESS

By Mulengera Reporter

MTN Uganda has thrown its weight behind the local movie industry with the launch of a Video on Demand (VOD) channel offering a premium mix of local Ugandan movies. The New Channel named “Kibanda Xpress” is a partnership between the telecom company and PearlWood, an association of local film producers.

Kibanda Xpress is available on YoTV channels, a mobile app that allows one to stream local and international Radio and TV channels in real time via a smartphone. Kibanda Xpress features over 150 Ugandan movies and will live stream premiers of new movies as well as other local entertainment content, providing customers with entertainment conveniently and affordably anywhere and everywhere you go with just the click of a button on your phone.

In 2020, globally there was an unprecedented growth in online video usage with revenues estimated at $34bn of which premium video on demand accounted for at least $630m.

“Africa is gradually making its mark on the global entertainment industry with its vast talent and unique flavour of storytelling. We recognises the potential of the movie industry to create employment, to reposition the African narrative and positively contribute to the national GDP. Through Kibanda Xpress, we hope to boost the Uganda film industry to realize that potential,” said MTN Uganda Chief Marketing Officer, Mr. Sen Somdev.

The service launches with a promotion subscription offer of Shs1,000 per movie valid for a period of 24 hours. A customer will be charged via their MTN MoMo account.

“Our dream as local film content creators is to build a sustainable industry in which content creators not only earn consistently from their content, but one in which they also thrive and gain the global visibility deserved. Without doubt, going digital is the right move for the industry; it will reduce on the copy rights infringement, increase footprint of Uganda movies, expose our artists globally among others; we are therefore very excited and appreciate both our partners MTN and Albayan Media for making this possible,” said Mzee Bwanika, the speaker for Pearlwood Board of Directors.

To watch a movie on Kibanda Express, follow these steps:

  • Step1: Download and install the Yotv app from Playstore and Appstore.
  • Step2: Subscribe and Login to the Yotv app, Select VOD.
  • Step3: Browse and select the Movie of your choice then follow prompts to complete payment.

“YOTVChannels is the platform for our local content. We are here to tap different storytelling techniques from around Uganda and share them with global audiences. There is a unique tradition of storytelling in every country and, if it can be captured on film, then through YOTVChannels we can share it with the world. Pearlwood is a great example that our local movie industry can be global, and that Uganda is a great entertainment market for the rest of the world,” said Mr. Aggrey Mugisha, the YOTVChannels Chief Executive Officer.(For comments on this story, call, text or whatsapp us on 0705579994, 0779411734, 0200900416 or email us at mulengera2040@gmail.com).

MTN Uganda’s CMO Somdev Sen Launched Kibanda Xpress to the public.

MTN’s Onyait Odeke took the audience through the Kibanda Xpress user journey.

Some of the Ushers at the Kibanda Xpress Launch.

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